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 Essay in case study

POL522 Research Outline Fall 2013 Student: Mengjia Yao

Subject: New Social websites Revoluntionize the Political and Administrative System

Key words:

Social Media, Social Network System(SNS), Technology, Administration System, Political Affairs, Spiral of silence, politician, citizens, marketing of government, schedule setting, Internet Politics, Twiplomacy, low-cost, high efficiency, network deceptiveness, information exploding market.

Focus:

Social websites refers to the means of connections among people in which they produce, share, and/or exchange details and suggestions in online communities and networks. As, Political and Public Supervision are grounded in public lifestyle., with sociable media's fast explosion, it truly is unsurprising that public companies are following trend and deploying sites to reach persons where they may be. We can see the most opportunities pertaining to citizen engagement and participation via social websites. There are chances for coproduction, crowd-sourcing alternatives, transparency and accountability, and real-time data updates. Say, Obama's 2008 presidential campaign, which is the first upon applied new social media with garner voters successfully. Interacting via fresh social media technology, however , has changed into a significant component to American personal processes supplying a mass of residents the option to participate in General public affairs. While using positive implication on city affairs, there come the negative attributes.

Outline:

1 Introduction

(1) Conception and Types of Social Media (SNS,Blog,Mini-Blog,BBS,IM,Email) (2) The rise of Social Media (web2. 0)

2 Connection between Social Media and Public supervision

(1) How a social media comes to the Public administration (2) Case of applying media in Political affairs

(a) Politics

(b) Domestic

(c) Intergovernmental and international

(3) The impact of social media in public supervision system (a) Positive...

Referrals: Public Supervision in America simply by Michael At the. Milakovich and George T. Gordon (Jan 1, 2012)

Noelle-Neumann, E. (1991). The theory of public opinion: The idea of the Spin out of control of Stop. In M. A. Anderson (Ed. ), Communication Yearbook 14, 256-287. Newbury Area, CA: Sage.

Issues for Debate in American Open public Policy 13th Edition simply by CQ Investigator Editors (Jun 11, 2012)

Social Media in public areas Administration is actually Future: A reply to Staci M. Zavattaro

Farazmand Supervision & Contemporary society 2013 45: 242 formerly published on the web 19 Mar 2013 (Sep 2011)

Social websites and Open public Administration: Theoretical Dimensions and Introduction to the Symposium Bryer, Thomas A; Zavattaro, Staci M

Social networking in the public sector: strategies for participation, cooperation, and openness in the network world by simply Mergel, Ines and Greeves, Bill, 2013, 1st impotence., ISBN 9781118224243, 1 online resource.

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