Microsoft in China and India -- Case Study

Microsoft in Chinese suppliers and India, 1993-2007

Hazards faced simply by Microsoft in China and impact to performance Dangers

Intellectual House Localization

Particulars

Largest piracy rates in the world – 98% *Huge personality sets essential new editions of software *Chinese used mobiles more than the COMPUTER (can the mobile be a computing device)? *High account revelation by simply Juliet Wu, former GM on commitment * Hunch on protection *Open source market 2. Entrepreneurship irritate for Oriental software technicians *Legislation to aid open source *Relationship with Oriental leader 5. Complex method in interesting with Point out Owned Companies

Impact to performance

*Loss of revenue from duplicate software *Costly Initiatives in order to avoid piracy *Drive to transform China and tiawan from developing to knowledge economy 5. Low profit due to localization investment upon new China OS, P-Win and Fone+ *Slow progress * Required to open Sourcecode for Home windows which was resistant to the IP procedures of MS. *Reduced income and loss of various orders (Red Banner Linux in Beijing municipality) * Simply no quality creation workforce *Mixed fortune with deals (win in Shanghai in china but loss in Beijing) * Lengthy lead coming back products to succeed in the market

Pr Competition

Authorities

Risks faced by Microsoft in India and influence to efficiency Risks

Mental Property Diversity of location

Details

Large piracy rates of 70 percent *Different dialects and piece. *Older era wanted Gen-next to use The english language. * Lack of penetration in ITeco-system *Cost conscious people

Impact to performance

*Loss of income from duplicate software *Loss of revenue due to insufficient understanding the geography (Kashmir mistakenly represented while disputed territory) * Low profit because of localization investment *Difficulty to forecast maximum price composition against merchandise features (One size would not fit all) *Reduced earnings and loss in various purchases *Longer a chance to penetrate in market

Prices

Competition

*Open source market...

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